Sky Racing has set a new digital record for Melbourne Cup coverage with more than 1.5 million viewers tuning into the big race via the TAB app, an increase of 23 per cent on last year.
Apart from the massive numbers recorded on the TAB app Sky Racing 1 on Foxtel grew its audience by 27 per cent on the day.
“We had a real focus on enhancing how we present the Melbourne Cup this year and to see this sort of outstanding growth in both television and digital platforms is fantastic in such a competitive market,” Darren Pearce, Tabcorp executive general manager media & international…
