He didn’t. Only a week into his tenure, Alan Jones had fewer than 60,000 viewers. By comparison, the ABC’s flagship news program 7.30 gets more than ten times that and both Seven and Nine’s evening news bulletins regularly reach more than a million viewers.
But the coverage of Jones and Sky News ratings was missing a much more interesting story.
Sky News Australia had successfully built a Fox News-like online operation in Australia, making it one of Australian media’s digital leaders with a reach that dwarfs its terrestrial audience numbers.
Remarkably, it has taken just over a year…
