Unionisation campaigns haven’t historically been able to gain much traction among elite tech workers, who earn big salaries and other perks like free food and shuttle rides to work. But workplace activism at Google and other big tech firms has grown in recent years as employers call for better handling of workplace sexual harassment and discrimination, opposition to Trump administration policies and avoiding harmful uses of the products they’re helping to build and sell.
“One of the reasons why it’s taken a while for workers to get to this point is because the leaders of these companies did a good job of convincing workers they were these benevolent folks who were going to provide for them, kind of a paternalistic model,” said Beth Allen, communications director at the CWA.
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“That got them a long way,” Allen said, but workers have increasingly realised they need “to come together and build power for themselves and have a voice in what’s going on”.
The National Labor Relations Board typically recognises petitions to form new unions when they get interest from at least 30 per cent of employees in a given location or job classification.
