Patrick Ruffini, a Republican pollster who previously worked in digital fund-raising, said the Trump campaign’s digital marketing tactics mirrored Mr. Trump’s personality.
“The president doesn’t have a filter, and there aren’t a lot of restraints on what they’ll say or do from a fund-raising standpoint either,” Mr. Ruffini said. He called the campaign an “optimization machine” designed to maximize revenue above all else.
“The matching inflation is a running joke,” Mr. Ruffini said of the promised phantom matches that have climbed from 500 percent in May to 600 percent…
